Company Profile
Nanjing Clover Culture Creative Co., LTD (CLOVERAY), formerly Nanjing Coretta Internet Technology Co., Ltd., is nestled at the scenic foot of Niushou Mountain in Nanjing. Specializing in the niche global segment of REBORN DOLLS, CLOVERAY has achieved outstanding results and amassed extensive industry resources. Today, it operates as a comprehensive professional enterprise integrating design, manufacturing, and sales. Since its founding, the company has upheld the principle of honoring tradition while innovating for the future. By uniting seasoned industry veterans with a dynamic younger generation, CLOVERAY’s team develops crossover products in a variety of materials—ceramics, vinyl, silicone, and plush—aimed at driving robust sector growth and delivering fresh experiences to collectors and consumers alike.
Mission & Vision
CLOVERAY is dedicated to marrying traditional craftsmanship with modern creativity, guided by the twin pillars of heritage preservation and innovation. The company continuously mines the essence of traditional culture, infusing it with contemporary design sensibilities and multi‑faceted inspiration to create uniquely distinctive products. By doing so, CLOVERAY not only meets the evolving tastes of a diversified customer base but also propels the broader cultural and creative industries forward, offering consumers genuinely novel experiences.
Team Composition & Strengths
Veteran Experts: Several senior figures with deep domain expertise provide authoritative guidance and strategic decision‑making support.
Innovative Young Talent: Recruiting dynamic, creative-minded younger professionals ensures a cross‑generational team environment that fuels product innovation and business expansion. This balanced mix of experience and fresh thinking fosters agile, forward-looking development.
Talent Development & Retention
CLOVERAY emphasizes employee growth by offering extensive career pathways and learning opportunities. Staff are encouraged to participate in training, workshops, and industry exchanges to enhance both technical skills and broader professional competencies. A comprehensive incentive system further motivates creativity and dedication, helping to retain top talent and assemble a high-caliber, stable workforce that underpins sustainable growth.
Core Team Highlights
Founder & Design Director (30+ Years’ Experience): Possesses an acute understanding of product evolution and market trends. Their foresight and technical mastery consistently position CLOVERAY ahead of competitors, driving innovation and ensuring every release leads the industry in quality and aesthetics.
Sales Director (Cross‑Border E‑commerce Expert): With years of international e‑commerce experience, they excel in platform algorithms, marketing strategies, and client network cultivation. Under their leadership, the sales team penetrates global markets with tailored campaigns that significantly boost product visibility, sales performance, and brand equity.
Team Cohesion: Longstanding collaboration among core members has cultivated deep mutual trust and highly efficient workflows. This stability minimizes turnover risk and ensures seamless business continuity, forming the bedrock of CLOVERAY’s enduring success.
Design Capabilities
3D Modeling Innovation: The dedicated 3D team leverages advanced modeling technologies to fuse classic design with cutting‑edge digital tools. Early virtual prototyping accelerates iteration, refines detail accuracy, shortens R&D cycles, and lowers development costs, strengthening market competitiveness.
Sculptors & Painters Collaboration: CLOVERAY partners with top‑tier sculptors and colorists who deliver original, high‑artistry designs. Sculptors bring each figure to life with exceptional realism and expressive form, while painters enrich them with sophisticated color palettes and meticulous brushwork, enhancing collectors’ appreciation of premium, personalized pieces.
Apparel Design Excellence: The costume design team continually refines its craft by staying attuned to fashion trends. They create outfits that perfectly complement each doll’s character, employing premium fabrics and expert workmanship to produce stylish, durable, and comfortable garments that elevate overall product appeal.
Supply Chain & Manufacturing
Robust Supplier Network: Over the decades, CLOVERAY has built a full‑spectrum supplier network covering raw materials, component fabrication, packaging, and printing. Long‑term partnerships ensure reliable supply, exquisite packaging solutions, and scalable production capacity. A rigorous supplier management system—encompassing selection, evaluation, and continuous review—guarantees consistent quality and responsiveness.
Closed‑Loop Production: With its own vinyl, ceramic, apparel, and assembly facilities, CLOVERAY maintains an integrated manufacturing network refined over nearly thirty years. This closed‑loop structure ensures smooth coordination across production stages, tight cost control, and rigorous quality oversight, fully meeting diverse product demands.
Flexibility & Innovation: The production network swiftly adapts to market shifts, enabling small‑batch, multi‑variety runs and bespoke orders. CLOVERAY champions continuous process innovation—exploring new techniques and technologies to boost efficiency and elevate product quality—fortifying its core manufacturing competitiveness.